Thursday, 14 October 2010

Should you be using Face Book for your marketing?

Should you be using face book for your marketing? Well in a word, yes. Face book is becoming the most popular site on the World Wide Web today. If you are serious about developing your business and your marketing you need to be in the Face book crowd.

However, using Face book isn’t just a case of setting up your profile and off you go. You need to be serious with it as you will be with your other marketing methods. Face book is truly a valuable tool to the on line marketer and below is some of the things I have found to be most beneficial when using Face Book for your marketing.

Although it might sound obvious the 1st thing is to create your Face book account. One good tip when creating your profile is making sure you have a clear photo of yourself. Not a photo of yourself on a drunken night out with your friends. Remember first impressions count and this goes for Face Book and your marketing efforts. The photo is important but you want to make your profile interesting also make sure you put your link wherever you can. You can add this below your photo. You try and get a bit of your personality across in your profile; you might want to put something in about your hobbies for example. You want to get the message across that you are an internet marketer and you are there to help people.

So you have set up your face book account. You are ready to use face book as one of your marketing tools. What next? Well below are some of the things, which in my opinion you should be doing on a daily basis to enhance how effective face book will be for your marketing.
1. You need to be adding friends on a daily basis. Note I say friends but these should be people who are interested in what you have to offer. If you are involved in internet marketing try and search for people who are interested in internet marketing. In this way you are targeting people whom you know are already keyed into the benefits of online marketing. Also be sure not to go mad and add loads of friends every day, I would say 15-20 a day would be good. Start adding lots more and Face book is going to start taking notice.

2. Status updates, you want to be personal here, and I know I keep saying people buy from people but it’s true. Nowadays people constantly post updates trying to get you to click on their sites and that’s it. Yes, you want people to click on your page but don’t be boring, don’t be in people’s faces all the time, be different. Different stands out.
3. Join groups and interact with groups who are like-minded other marketers. Leave comments, try and be helpful.
4. When people join as your friend, send them a short message, communicate with them. Introduce yourself and let them know what you have to offer. Be personal. Remember you are using Face book to network, also be sure to put your link in the message.
5. Offer good content, offer value, and help people. Click on other peoples updates if relevant and offer positive comments; this will build intrigue for your face book account. People will then click on your link and this will result in more friend requests and better exposure for you.

Remember to commit to making face book work for you and it will become an essential part of your marketing arsenal.

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